mission
The USAR Hooters Pro Cup Series was created as a means to take advantage of
the massive popularity of stock car racing in North America at an affordable
expense to sponsors, teams and fans. Since, the series has grown to be among
the most popular touring series in the United States with huge fan and corporate
support, a strong television package and massive marketing support from the
Hooter's Restaurant chain. The series is broken into two regional divisions,
North and South with premier races in each division and much cross-over between
the two to maximize the highest competition.
strategic
alliances
In 2004, the Hooter's ProCup Series will continue to grow through alliances
with Hooters Restaurant, SPEED Channel, General Motor's Chevrolet Division,
Ford Motor Company, Goodyear, Coca-Cola and a collection of the best short track
race tracks in the country.
demographics
Spectators of the Hooters ProCup Series comprise the key demographics that every
marketing department wants to target!
* 75 million people are
stock car fans *
* 58% of stock car fans are between 18-44 years old! 32% of fans are in the
key target market of 18-34 years old *
* 60:40 male to female ratio *
* a nearly even regional and economical distribution of fans throughout the
United States
* stock car racing exceeds the popularity of the NBA, NHL and Major League Baseball
COMBINED *
television
Beginning in 2003 the Hooters Pro Cup Series is a centerpiece of programming
for FOX Broadcasting's SPEED Channel. The agreement places the Series in front
of SPEED's 60 million household subscribers, a potential of 230 million people
three times during key viewing time for each racing event! SPEED is the fastest
growing sports network on television and ninth fastest growing cable network
according to Nielson Media Research. All races will be broadcast live with primetime
replays and a third 'floating' broadcast.
* : based on 2001 NASCAR study
USARProCup.com is the official web site of the Hooters ProCup Series. The site
offers extensive, on-site coverage, news, team, driver, schedule, standings
and sponsor information daily!
Sponsorship Packages
Packages cost less than
a penny per exposure possability