no secret, racing sells
It is no secret that racing sells product. That is why the majority of the Fortune 500 companies use auto racing as a primary marketing platform for their products or services. They have all learned that when it comes to marketing their product to a receptive audience within their key demographic, racing can't be beat!

Motorsports is the most exciting and most intense sport in the world! The sport is not simply an activity done by a few and watched by many; it is an interaction where spectators become emotionally involved in the results. Most importantly to you, it drives them to search out companies that back their sport. Brand loyalty of motorsports fans is internationally recognized as superior to any other marketing segment. This intensity comes across to your clients and guests at the track as well. They will relate auto racing's excitement, intensity and pursuit of excellence to your product.

Why use motorsports as the stage to market your company? Put simply, RACING SELLS!!!

 
Motorsports' events routinely outdraw attendance figures for ANY other spectator event on a WEEKLY basis, not just once a year on Superbowl Sunday! In the last decade auto racing has more than doubled in spectator interest. That increase far outstrips any other spectator activity. Motorsports continues to offer companies an unequaled avenue to sell their products.

NASCAR fans represent 37% of the adult population in the United States, approximately 75 million people. That number may seem staggering but it explains why, today, companies involved in the sport spend 17.2% of their marketing budget on auto racing versus the 6.2% investment in traditional media. A major reason for that investment is brand loyalty. Nowhere is brand loyalty towards sponsors more prevalent than in auto racing. In fact, NASCAR fans are three-times more likely to purchase a sponsor's product or service! You are in the position to place targeted messages before millions of these brand loyal fans at the track, through television, print, Internet and show car tour exposure. In fact, you can anticipate a 37% return above your investment based solely on television-ignoring all other components of the program. That is a conservative determination on your ROI. In 2001, driver, Joe Ruttman, enjoyed an 81% return for his sponsors!

Making the most of your motorsports program is key to its success. Here are a few ideas of just how we can help you reach your company's goals!

event hospitality
Entertaining current and potential customers at race events is key to our program, and a great way for you to develop business-to-business relationships in a friendly, engaging environment. We will work with you to make sure you have the tools you need to leverage this program.

client visits
Our Drivers and the MHE2 race truck/car can visit key retail locations either in conjunction with race events or as part of a traveling show car program.

product sampling
Between the fans at the track and guests you invite, there will be a number of opportunities to place your products in front of potential customers. With events encompassing an entire day, there is plenty of time for race fans or guests in the hospitality suite to learn about you!


closing the deal
With race events taking place over two or more days, there is time to schedule meetings with your guests to sit down and talk business.


internal pride
The ability to create internal pride among your employees is yet another benefit. By partnering with MHE2 you create a team environment that your employees will immediately feel linked to. This will raise the feeling of teamwork within your organization and greatly increase corporate morale. Internal contests, motivational speeches by the drivers, and many other programs can further generate employee loyalty and improve employee output.